Mango re-opens its flagship New York store with a new concept

Elena Campos Valladares

Переводчик
Emily Jensen

Опубликовано
15 сент. 2017 г.

Mango is renewing its image in New York. Following renovations, the Barcelona-based fashion label re-opened its flagship store at 561 Broadway in the heart of Soho. 

The brand has taken the concept of the New York store a step further. The new space reflects the evolution of the brand’s image and its stores, a process that began with its flagship store on Madrid’s Serrano street, opened this past March. With almost 600 square meters, the New York Store carries both the men’s and women’s lines. 

The store was designed in keeping with the neighborhood’s personality, honoring the industrial roots of the building. The interior includes steel columns, micro-cement ceilings, marble elements and velvet accents.

Maintaining its cultural connections, the brand hopes to initiate a space in the store to display art installations. Mango’s goal is to create a space that combines art, culture and technology.
 
The chain began its journey in the United States more than a decade ago. “New York is a vibrant city and Soho is the ideal setting to test this new approach to the market. We want to optimize our position in one of the most important and competitive fashion markets in the world, showing our ability to display our collections in a befitting way,” Mango’s vice president Daniel López stated.
 
The company was founded in 1984 and today is one of the largest fashion groups in the world. Through its headquarters in Barcelona, the company controls almost 800,000 square meters of retail space in 110 countries. Mango ended 2016 with sales of 2,260 million euros.