27
Вакансии
ESTÉE LAUDER COMPANIES
Key Account Manager
Permanent · SOFIA
SALOMON
Vie -Industrial Quality Engineer Bulgaria M/W - Salomon Wintersports Equipment
Permanent · CHEPELARE
BEIERSDORF
Junior Key Account Manager
Permanent · SOFIA
BEIERSDORF
Brand Manager
Permanent · SOFIA
L'OREAL GROUP
Sales Executive (m/f)
Permanent · SOFIA
ESTÉE LAUDER COMPANIES
Multi-Brand Beauty Advisor, Sofia
Permanent · SOFIA
H&M
Sales Advisor (Bulgaria Mall)
Permanent · SOFIA
H&M
Sales Advisor
Permanent · SOFIA
H&M
Hiring Day Мол Парадайс, София, – Продавач – Консултант на Пълен Или Непълен Работен Ден
Permanent · SOFIA
H&M
Sales Advisor (The Mall)
Permanent · SOFIA
H&M
Sales Advisor (Mall Plovdiv)
Permanent · PLOVDIV
H&M
Sales Advisor (Mall Rousse)
Permanent · RUSE
H&M
Sales Advisor (Paradise Center)
Permanent · SOFIA
SALOMON
Vie - Ingénieur.e Qualité Industrielle H/F Site Bulgarie - Salomon Wintersports Equipment
Permanent · CHEPELARE
BEIERSDORF
Marketing & Shopper Intern
Internship · SOFIA
H&M
Hiring Day Бургас – Продавач – Консултант на Пълен Или Непълен Работен Ден
Permanent · BURGAS
H&M
Sales Advisor
Permanent · STARA ZAGORA
MASSIMO DUTTI
Visual Merchandiser
Permanent · SOFIA
OYSHO
Продавач-Консултант
Permanent · SOFIA
BERSHKA
Продавач-Консултант
Permanent · BURGAS
ZARA
Продавач-Консултант
Permanent · SOFIA
STRADIVARIUS
Продавач-Консултант
Permanent · SOFIA
Опубликовано
13 февр. 2020 г.
Время чтения
2 минут(-а,-ы)
Скачать
Загрузить статью
Печать
Размер текста

Designer Brands partners with Jennifer Lopez for new footwear and handbag brand

Опубликовано
13 февр. 2020 г.

Columbus, Ohio-based footwear and accessories retailer Designer Brands, Inc. is teaming up with global superstar Jennifer Lopez for a business partnership that will see the exclusive launch of the JLO Jennifer Lopez brand at DSW Designer Shoe Warehouse.


Jennifer Lopez and her team will take on design duty at the new brand - Photo: Designer Brands - Designer Brands

 
The new brand will launch with the release of a footwear line in spring 2020, while a line of handbags is set to follow in the future.
 
Described by Designer Brands as “more than just a traditional celebrity licensing deal,” the business will design, source and sell footwear and accessories. Day-to-day activities will be led by operating units at Designer Brands, while creative responsibilities will fall to Lopez and her team, who will receive technical advice from Camuto Group, a company acquired by Designer Brands through a joint venture with Authentic Brands Group in November 2018.  

“Working with Jennifer Lopez elevates Designer Brands from retail merchant and product curator to fashion leader and style innovator,” said Designer Brands CEO Roger Rawlins in a release. “The business arrangement gives the new organization end-to-end capabilities to design and produce JLO Jennifer Lopez collection footwear and handbags with the support of Camuto Group's highly regarded design, production and marketing teams.”
 
Rawlins went on to describe the partnership as a “a unique and powerful new business model,” praising Lopez’s strong connection with her fans and highlighting the visibility that her popularity will bring to the new brand.
 
It’s been a busy few months for the award-winning actress, producer and singer, who has fronted Coach, Guess and Versace campaigns and launched her new fragrance, “promise,” all since receiving the CFDA’s 2019 Fashion Icon Award in June of last year.
 
As well as DSW Designer Shoe Warehouse, Designer Brands owns the The Shoe Company and Shoe Warehouse brands, operating some 1,000 stores throughout North America under the three banners.
 
The JLO Jennifer Lopez launch collection will be available exclusively at DSW Designer Shoe Warehouse stores in the U.S. and Canada, as well as on the chain’s e-commerce website.

Copyright © 2024 FashionNetwork.com All rights reserved.