27
Вакансии
L'OREAL GROUP
Sales Executive (m/f)
Permanent · SOFIA
ESTÉE LAUDER COMPANIES
Key Account Manager
Permanent · SOFIA
SALOMON
Vie -Industrial Quality Engineer Bulgaria M/W - Salomon Wintersports Equipment
Permanent · CHEPELARE
BEIERSDORF
Junior Key Account Manager
Permanent · SOFIA
BEIERSDORF
Brand Manager
Permanent · SOFIA
ESTÉE LAUDER COMPANIES
Multi-Brand Beauty Advisor, Sofia
Permanent · SOFIA
H&M
Sales Advisor (Bulgaria Mall)
Permanent · SOFIA
H&M
Sales Advisor
Permanent · SOFIA
H&M
Hiring Day Мол Парадайс, София, – Продавач – Консултант на Пълен Или Непълен Работен Ден
Permanent · SOFIA
H&M
Sales Advisor (The Mall)
Permanent · SOFIA
H&M
Sales Advisor (Mall Plovdiv)
Permanent · PLOVDIV
H&M
Sales Advisor (Mall Rousse)
Permanent · RUSE
H&M
Sales Advisor (Paradise Center)
Permanent · SOFIA
SALOMON
Vie - Ingénieur.e Qualité Industrielle H/F Site Bulgarie - Salomon Wintersports Equipment
Permanent · CHEPELARE
BEIERSDORF
Marketing & Shopper Intern
Internship · SOFIA
H&M
Hiring Day Бургас – Продавач – Консултант на Пълен Или Непълен Работен Ден
Permanent · BURGAS
H&M
Sales Advisor
Permanent · STARA ZAGORA
MASSIMO DUTTI
Visual Merchandiser
Permanent · SOFIA
OYSHO
Продавач-Консултант
Permanent · SOFIA
BERSHKA
Продавач-Консултант
Permanent · BURGAS
ZARA
Продавач-Консултант
Permanent · SOFIA
STRADIVARIUS
Продавач-Консултант
Permanent · SOFIA
Переводчик
Nicola Mira
Опубликовано
7 нояб. 2019 г.
Время чтения
2 минут(-а,-ы)
Скачать
Загрузить статью
Печать
Размер текста

French label Coperni presents new creations via interactive Instagram feature

Переводчик
Nicola Mira
Опубликовано
7 нояб. 2019 г.

Coperni is very much a fashion 2.0 label. The French women’s ready-to-wear brand by Arnaud Vaillant and Sébastien Meyer was relaunched at the start of the year, and since then it has introduced a spate of digital innovations. The latest is ‘Coperni Arcade’, a series of interactive games on Instagram Stories.


‘Coperni Arcade’ is a fun way of exploring Coperni's latest collection - Instagram


“The project goes hand in hand with the arrival in-store of the Fall/Winter 2019-20 collection, and gives users the opportunity of interacting with the collection’s items and models,” said the label in a press release. The game and related content have been developed by plastic artist and director Alexandre Silberstein, and will be gradually unveiled in the next few weeks in a series of posts on Coperni’s Instagram account.
 
The label's aficionados will be able to try their hand at three different games: ‘Tap to dress’, to dress up a model pictured walking in a Matrix-like sci-fi environment; ‘Tap to catch’, to capture the Coperni logo; and ‘Tap to unlock’, to release the story of the Swipe handbag. It is a smart way for Coperni of consolidating its online community.

Last February, to present the new collection, Vaillant and Meyer devised an interactive narrative on Instagram which, depending on the users’ selection, led them to become acquainted with the two designer’s world and their fashion community. It was called ‘Copernize Your Life’, and was conceived and written by Cécile Winckler, founder of the Unemployed magazine.
 
Coperni's high-tech, state-of-the-art dimension was further emphasised at the September Paris Fashion Week when, instead of staging a catwalk show, Vaillant and Meyer presented the summer 2020 collection in an open forum with the audience, held at the Apple Store on the Champs-Elysées in Paris. The collection was shown on a videowall as the two designers explained their design and fabric choices, underlining the high-tech aspects of their creations.

Copyright © 2024 FashionNetwork.com All rights reserved.