Philipp Plein adds a new men's fragrance to his growing perfume line

Philipp Plein is expanding his newly-established fragrance arm with a new Eau de Parfum for men.

The German fashion designer, known for his eponymous luxury label, made his debut into the category last December with ‘The $kull Art Edition,' a scent for both men and women. Now the creative has announced the launch of ‘No Limit$,' described as "a borderless invitation for Philipp Plein's tribe and millennials all over the world to step into his excessive, hedonistic, unlimited high-voltage life." The fragrance is scheduled to launch worldwide on March 1.

No Limit$ (which was also the name of Plein's recent Autumn/Winter 2020 fashion show), comes in a bottle shaped like an unlimited credit card, cut from black-lacquered glass and embossed with the designer's name and the brand's signature skull symbol. The card's chip acts as the spray cap.

"Is there any other straightforward way to say that you have reached an unlimited world when you get a 1 trillion credit card... Nothing you can dream of is out of your reach," said Plein in a statement. "A very simple and powerful message. No Limit$ is the passkey to fulfill more than you can even desire. It is all about fun, excitement, money and sex. With my new fragrance, your life has No Limit$, so get in, your access has just been granted!"

Co-created by master perfumer Alberto Morillas, the new scent features spicy, woody-leathery and animal notes, including black pepper, cardamom, Bourbon vanilla and black amber, as well as zingy bergamot and ginger and liquorice-like star anise.

"Philipp Plein No Limit$ is a high-voltage fragrance, a storm of sex, energy, money, sex and muscles," said Morillas in a statement. "I wanted to seize in this scent Philipp's unstoppable stamina, his excessive and fascinating life, his world beyond all possible limits. I was triggered to create for him an indelible and sexy olfactory tattoo."