27
Вакансии
L'OREAL GROUP
Sales Executive (m/f)
Permanent · SOFIA
ESTÉE LAUDER COMPANIES
Key Account Manager
Permanent · SOFIA
SALOMON
Vie -Industrial Quality Engineer Bulgaria M/W - Salomon Wintersports Equipment
Permanent · CHEPELARE
BEIERSDORF
Junior Key Account Manager
Permanent · SOFIA
BEIERSDORF
Brand Manager
Permanent · SOFIA
ESTÉE LAUDER COMPANIES
Multi-Brand Beauty Advisor, Sofia
Permanent · SOFIA
H&M
Sales Advisor (Bulgaria Mall)
Permanent · SOFIA
H&M
Sales Advisor
Permanent · SOFIA
H&M
Hiring Day Мол Парадайс, София, – Продавач – Консултант на Пълен Или Непълен Работен Ден
Permanent · SOFIA
H&M
Sales Advisor (The Mall)
Permanent · SOFIA
H&M
Sales Advisor (Mall Plovdiv)
Permanent · PLOVDIV
H&M
Sales Advisor (Mall Rousse)
Permanent · RUSE
H&M
Sales Advisor (Paradise Center)
Permanent · SOFIA
SALOMON
Vie - Ingénieur.e Qualité Industrielle H/F Site Bulgarie - Salomon Wintersports Equipment
Permanent · CHEPELARE
BEIERSDORF
Marketing & Shopper Intern
Internship · SOFIA
H&M
Hiring Day Бургас – Продавач – Консултант на Пълен Или Непълен Работен Ден
Permanent · BURGAS
H&M
Sales Advisor
Permanent · STARA ZAGORA
MASSIMO DUTTI
Visual Merchandiser
Permanent · SOFIA
OYSHO
Продавач-Консултант
Permanent · SOFIA
BERSHKA
Продавач-Консултант
Permanent · BURGAS
ZARA
Продавач-Консултант
Permanent · SOFIA
STRADIVARIUS
Продавач-Консултант
Permanent · SOFIA
Переводчик
Nicola Mira
Опубликовано
13 мая 2020 г.
Скачать
Загрузить статью
Печать
Размер текста

Podcast: Jean-Noël Kapferer on how to develop a brand’s “aphrodisiac value”

Переводчик
Nicola Mira
Опубликовано
13 мая 2020 г.

In this French-language podcast for the LuxurynsightXFashionNetwork series, recorded before the crisis caused by the Covid-19 pandemic, Kapferer, “an integrator specialised in the luxury industry,” shares his vision of the “sex appeal” of fashion consumption. He also talks about the main cultural issues affecting leading luxury groups, especially how they balance their portfolios between the various regions of the world.

In the podcast, Kapferer also discusses the strategies deployed by luxury groups for their beauty and jewellery lines, and the importance for these groups of adopting technology solutions, in order to stay in touch with the creative elites that are emerging among tech start-ups.




Jean-Noël Kapferer is an academic with hands-on experience. He is a sociologist and the author of ‘Luxe: nouveaux challenges, nouveaux challengers’ (Luxury: new challenges, new challengers), and works as a researcher with French education group Inseec U, advising leading luxury houses. He also sat on the board of directors of Lacoste, before it was bought by the Maus Frères group.
 

Copyright © 2024 FashionNetwork.com All rights reserved.