27
Вакансии
L'OREAL GROUP
Sales Executive (m/f)
Permanent · SOFIA
ESTÉE LAUDER COMPANIES
Key Account Manager
Permanent · SOFIA
SALOMON
Vie -Industrial Quality Engineer Bulgaria M/W - Salomon Wintersports Equipment
Permanent · CHEPELARE
BEIERSDORF
Junior Key Account Manager
Permanent · SOFIA
BEIERSDORF
Brand Manager
Permanent · SOFIA
ESTÉE LAUDER COMPANIES
Multi-Brand Beauty Advisor, Sofia
Permanent · SOFIA
H&M
Sales Advisor (Bulgaria Mall)
Permanent · SOFIA
H&M
Sales Advisor
Permanent · SOFIA
H&M
Hiring Day Мол Парадайс, София, – Продавач – Консултант на Пълен Или Непълен Работен Ден
Permanent · SOFIA
H&M
Sales Advisor (The Mall)
Permanent · SOFIA
H&M
Sales Advisor (Mall Plovdiv)
Permanent · PLOVDIV
H&M
Sales Advisor (Mall Rousse)
Permanent · RUSE
H&M
Sales Advisor (Paradise Center)
Permanent · SOFIA
SALOMON
Vie - Ingénieur.e Qualité Industrielle H/F Site Bulgarie - Salomon Wintersports Equipment
Permanent · CHEPELARE
BEIERSDORF
Marketing & Shopper Intern
Internship · SOFIA
H&M
Hiring Day Бургас – Продавач – Консултант на Пълен Или Непълен Работен Ден
Permanent · BURGAS
H&M
Sales Advisor
Permanent · STARA ZAGORA
MASSIMO DUTTI
Visual Merchandiser
Permanent · SOFIA
OYSHO
Продавач-Консултант
Permanent · SOFIA
BERSHKA
Продавач-Консултант
Permanent · BURGAS
ZARA
Продавач-Консултант
Permanent · SOFIA
STRADIVARIUS
Продавач-Консултант
Permanent · SOFIA
Переводчик
Barbara Santamaria
Опубликовано
22 окт. 2019 г.
Время чтения
3 минут(-а,-ы)
Скачать
Загрузить статью
Печать
Размер текста

Uniqlo reveals 'cautious' expansion in Spain

Переводчик
Barbara Santamaria
Опубликовано
22 окт. 2019 г.

Uniqlo’s first store in Madrid is opening its doors to the public in the former Serrano Garden this Thursday, as the brand plans to grow "cautiously" in the country.


Uniqlo is opening a new store in Madrid - Martin MENDEZ © 2019 / HEROES AGENCY



“It was almost an obsession,” said Alberto Martín, marketing director of Uniqlo Spain. “Madrid is our third largest city in Europe and, after two successful years in Barcelona, ​​opening here is a big step in our growth strategy across the country,” he said.

“We plan to open further locations. The main focus is on Madrid and Barcelona, ​​although we wouldn’t rule out other cities. It's about seeing where we can open in the conditions we expect.”

Uniqlo will open its third store in Barcelona on October 30 and more locations could follow in this popular tourist destination, however the brand is reluctant to have an extensive store estate in Spain. “We are cautious when it comes to our expansion strategy. It's not about opening stores at all costs,” Martín continued.

Still, the brand is confident about its debut in Madrid. “We know that the people of Madrid will like what we bring to the city,” he commented, adding that Uniqlo’s success has been rooted in its honesty. “Uniqlo is a very honest brand. The product proposition works well, with quality clothing being sold at affordable prices. Those who try our clothes always end up wanting more. However, our path is long as we need people to try the product first,” the marketing director said.


Alberto Martín, marketing director of Uniqlo in Spain - Uniqlo


The first Uniqlo store to open in Madrid will be located in the heart of the city’s Golden Mile, not far from Loewe, Prada, Max Mara and Miu Miu. At first sight, the upscale area could seem a curious choice for the brand. “Uniqlo is not a luxury brand, but the high quality of our product is closer to that of high-end brands. Additionally, the area has undergone a recent transformation which has seen other kinds of brands open there. Fashion has changed a lot and we are no longer afraid to mix things,” he explained.

“Good indicators”

With a third store opening in Madrid, Spain is increasingly becoming a key market for the business. The chain has a presence in ten European markets through more than 90 stores, and Spanish consumers are slowly but surely starting to embrace the company’s vision for technical fabrics and functional design.

“The brand has been well received. The two stores in Barcelona are trading well and our e-commerce business, with 100,000 users in the database, is experiencing exponential growth since we announced plans to open in Madrid. All indicators are showing positive signs in terms of goals, product and customer feedback,” Alberto Martín said.

Uniqlo says it has a high conversion level, because “when consumers try our products, they always wanting more". In terms of prices, global presence and infrastructure, it competes with fast fashion giants, and in Spain, Inditex’s home country, it faces competition from Zara and other brands of the group.

“We have lots of respect for Zara and Inditex, however we have very different business models. We have both a democratic view of the fashion world, but while Inditex leans more towards trends, we prioritise product quality. How can we compete? With quality product,” Martín concluded. Coincidence or not, Uniqlo’s new Madrid store is located a stone’s throw away from Zara on Serrano Street.

Copyright © 2024 FashionNetwork.com All rights reserved.