It’s a European first and it’s landed in Manchester. Canada Goose has taken the pop-up store route to launch a “unique outdoor experience” with an installation taking temporary space in the city’s New Cathedral Street.
Hugo Boss has claimed a social media marketing coup, saying that its new growth strategy of targeting younger customers is paying off big time. It saw huge success for a Boss x Russell Athletic mega-event late last week
Childrenswear retailer Frugi has launched its first-ever television commercial. The ethical and sustainable brand’s ad will centre on the creative concept ‘Love the Planet You Play on’, running until mid-November.
Another Manchester-based online fashion retailer is aiming to make a big impact via a TV sponsorship deal, with Ego having signed to sponsor the Channel 4 dating series The Love Trap that’s set to launch this week.
YNAP’s luxury menswear retailer Mr Porter is campaigning to support men’s mental and physical health. The online men’s fashion destination has begun promoting Mr Porter Health In Mind and World Mental Health Day.