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Canada Goose brings nature indoors with Manchester pop-up installation
It’s a European first and it’s landed in Manchester. Canada Goose has taken the pop-up store route to launch a “unique outdoor experience” with an installation taking temporary space in the city’s New Cathedral Street.
Люкс
Торговля
Youtube offers fashion brands the chance to create long-lasting content
In a landscape dominated by video, Youtube can help guarantee the longevity of content published by fashion brands. Launchmetrics and Youtube's own Derek Blasberg reflect on strategies for success.
Мода
Медиа
Twitter debuts new ad features, revamped algorithm ahead of ecommerce push
Twitter Inc on Tuesday rolled out new ad features and revamped the algorithm that decides which ads users see, as part of an effort to lay the groundwork to launch future ecommerce features.
Другие
Торговля
Boss scores social media success with digital-first event for Russell Athletic capsule
Hugo Boss has claimed a social media marketing coup, saying that its new growth strategy of targeting younger customers is paying off big time. It saw huge success for a Boss x Russell Athletic mega-event late last week
Люкс
Медиа
Рекламные кампании
Frugi kidswear launches first-ever TV ad
Childrenswear retailer Frugi has launched its first-ever television commercial. The ethical and sustainable brand’s ad will centre on the creative concept ‘Love the Planet You Play on’, running until mid-November.
Мода
Рекламные кампании
Ego in sponshorship deal with Channel 4
Another Manchester-based online fashion retailer is aiming to make a big impact via a TV sponsorship deal, with Ego having signed to sponsor the Channel 4 dating series The Love Trap that’s set to launch this week.
Мода
Бизнес
Moncler celebrates winter and human connections in AW21 campaign
Moncler is on a roll at the moment and with winter approaching and the world opening up for travel again, it has launched a campaign to capitalise on pent-up demand for its upscale outdoor clothing.
Люкс
Рекламные кампании
Mr Porter launches capsule and campaign for World Mental Health Day
YNAP’s luxury menswear retailer Mr Porter is campaigning to support men’s mental and physical health. The online men’s fashion destination has begun promoting Mr Porter Health In Mind and World Mental Health Day.
Мода
коллекция