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ASOS expands Face+Body beauty offer
ASOS is expanding its Face+Body beauty range in response to rocketing social media demand. Malin+Goetz, Megababe and The Beauty Crop are being added to the range this spring, taking it beyond 200 brands.
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Торговля
Micro-influencers and K-Pop stars are key to beauty brands - report
The strong appeal of K-Pop stars and the authenticity of micro-influencers were vital to the marketing efforts of beauty brands in the second half of 2022, a new report from Launchmetrics has shown.
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Медиа
One billion users, but trouble mounts for TikTok
TikTok's breakneck rise from niche video-sharing app to global social media behemoth has brought plenty of scrutiny, particularly over its links to China.
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Медиа
Meta: Second round of layoffs will affect 10,000 jobs worldwide
On Tuesday, Meta Platforms, parent company of Facebook, announced that it will cut 10,000 jobs this year, its second wave of mass layoffs, as the sector prepares for a deep business recession.
Медиа
Рекламные кампании
Naomi Campbell is star of new Fendi Peekaboo bag campaign
Naomi Campbell is back as the face of the Fendi Peekaboo bag for its SS23 campaign, shot by British photographer David Sims.
Мода
Рекламные кампании
Pepe Jeans hits the Moroccan desert for SS23 campaign
Pepe Jeans London has unveiled its campaign for SS23 with a photoshoot in Marrakech reflecting the collection of natural-tone pieces that “blend into the landscape” and include fabrics “made to withstand the heat”.
Мода
Рекламные кампании
M&S spring style campaign puts bigger focus on men's and kidswear
M&S has unveiled its spring style marketing campaign and it’s interesting that the company said the campaign “has an upweighted focus on kids and menswear".
Мода
Рекламные кампании
Fila launches Hailey Bieber campaign in India
Sportswear brand Fila has launched its new global campaign featuring American celebrity Hailey Bieber in India to showcase her take on the brand’s signature pieces.
Мода
Рекламные кампании